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Facebook Ads Creative Iteration:

@Badalpandey_ ads

In 2024, I spent over $10M+ on Facebook ads I compiled my biggest learnings in a 5-Day free course It contains everything: > Framework & Hacks > Creative & Scaling Strategy > Lesson learned & Mistakes to avoid Like & reply "ads", I'll DM you link to Course(Must be following)

4 Static Facebook Ads ideas proven to work: • Call out Ads • Product Grid • Before & After • Static Image with Core Benefit Example of each ad-types with breakdown🧵 1/ Product Grid These format ads have great CTRs as they draw attention & act as pattern interrupts. Also, you’re able to show the product in use in different ways & how it looks on customers 2/ Before and After Before & After is one of the most performing Ad-format. The idea is to relate with the customers by showcasing a person/customer who was in the same situation as they are currently After that walk them through the entire journey of the transformation & showcase product benefits simultaneously Great Before & After Ad by Dose For Month 1 they share features of the product & if you take the product consistently for 6 months on the right side they show the benefits of the product. Simple yet highly effectiv While creating Before & After video ads, Use this simple framework: Before-After-Bridge formula 1) Show your customer’s current problem(Before). 2) Show a life to them, where the problem is solved(After). 3) Present your product as a solution(Bridge). Simple. Effective. Profitable. 3/ Static Image with Core Benefit To create these ads, Just take your best performing headline & use in your creative & make sure to highlight different USP’s of your product. Works like a charm 4/ Call out Ads I love this ad by Huel because it talks about the outcome of the product “Saves time & it’s healthy”.​ ​ Outcome-based headline & highlighting USPs of the product with pointers. This is how you make great static ad

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Facebook Ads hack: Try creating 2 ads, everything same, Just change initial hook Try 2 hooks: Hook #1: The #1 Shirt For Guys Who Lift Hook #2: Dress Less "Dad" and more "Daddy" Same ad, Just change in hook Still they perform completely different Launched these recently for our client. One of them already has 250+ purchases 1 or 2?

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@Badalpandey_ ads

I’ve audited 100+ landing pages over the past 3 years. And compiled my 9 biggest learning into a file It took me 3 years to learn but you'll learn everything in 10 minutes All for free Like & reply "ads" & I'll DM you the link to the file (Must be following)

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Facebook Ads Research:

Facebook Ads Hack: Create 5 different ads from a single ad >> Take your best performing creative >> Note 5 different sales angle your audience resonates with >> keep ad same, Just change hook in the creative You don't need new creatives, Utilise your assets wisely. Here’s a great ad example by Huel, highlighting USP’s of product & core benefits in the headline. But more importantly, I wanted to share the way they test hook. 3 Different Ads, With everything same, Only testing hooks Creative iteration is the most powerful way to scale Ad-Account, Anytime you find a winning creative, Atleast test 3-5 different iterations of it You can create an iteration of: • same messaging in a different setting • same setting with a different messaging Here’s a great example ad, Where Curology tests different visuals They found, The winning headline & messaging, Now they are testing different visuals for it. 3 Different Ads, With everything same, Only testing Visuals For testing the iteration of video ads >> Take your best performing creative >> Note 5 different sales angle your audience resonates with >> keep ad same, Just change first 4-5 seconds in Video For Ex: Creative Iteration for one of our clients In this Ad-Account Our Target CPA is $40. For our winning video ad, We created 4 different hooks & tested it for 4 days. 4 ads, everything same, Just change initial hook Still, they perform completely different. And we found our winning creative hook that is 1st Hook Always, Remember: Creative iteration is fastest way to increase creative volume & scale your Ad-Account. Also, Creative iterations always perform differently. Let’s say you wanna test which Hook resonates with your Audience. Try creating 2 ads, everything same, Just change initial hook Try 2 hooks: Hook #1: Need age-appropriate clothes to feel fashionable? Hook #2: Tired of “Old Lady Fashion” options? Same ad, Just change in hook Still, they perform completely different

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How to test Ad-Creatives effectively & analyze results? Here are 6 important metrics you need to analyze for creative testing: • CPA • CTR • CPC • Hook Rate • Hold Rate • Conversion Rate. Let’s say you wanna test which Hook resonates with your Audience. Try creating 2 ads, everything same, Just change the initial hook Try 2 hooks: Hook #1: Need age-appropriate clothes to feel fashionable? Hook #2: Tired of “Old Lady Fashion” options? Same ad, Just change in hook Still, they perform completely different Here’s how to analyze both the creatives: Creative with Hook #1 :- Hook Rate:- 21% CPA:- $60 CTR:- 2.4% CPC:- $1.7 Hold Rate :- 19% Conversion Rate:- 2% Creative with Hook #2:- Hook Rate:- 32% CPA:- $44 CTR: 3.2% CPC: $1.4 Hold Rate:- 23% Hold Rate:- 23% Creative 2 is clear winner & only difference is hook. You won’t get metrics like Hook rate, Hold rate in Facebook, You’ve to create these custom metrics. Here’s how to create these custom metrics:- (i) Hook rate = 3 Second View/Impression * 100 (ii) Conversion rate = purchase/ landing page * 100 (iii) Hold rate = 25% Video view / 3 Second view view * 100 This is how you affectively test & analyse creatives Also, When you test Creatives, If nothing is working break it down & analyse each metrics & improve part that’s not performing. Here’s how to improve based on metrices:-

@Badalpandey_ Love it!

Struggling with Facebook Ads? Use these 10 tips: 1/ Follow the rule of 3-5. >> Never have more than 3-5 Active Campaigns. >> Never have more than 3-5 Active Ad-sets in each campaign. >> Never have more than 3-5 Active Ads in each Ad-set. This rule will help you scale a lot. 2/ Create a personal swipe file: Whenever you see a great >> landing page >> Ad >> Ad-Copy >> Advertorial Save it in your swipe file. So whenever you’re creating for yourself, You’ll have 100’s of inspiration 3/ Your Ads should answer, "What, exactly, will customers achieve?" It's not: "Buy shampoo for hair fall." It's: "Say goodbye to hairfall in just 7 days & get silky smooth hair." Outcome clarity is critical. 4/ Never start from scratch, instead: >> Spy on your competitor’s Ads-Library >> Read Amazon reviews >> Analyze them >> Take inspiration & best from them >> Make your Ads a lot better & different Success with Facebook Ads is way easier when you do this 5/ Once you’re done creating your campaign. >> Go through campaign, Ad-set, Ads again >> Check Budget, Location, Targeting >> Check Headline, Primary text, UTM Parameter & Links Even a single mistake can ruin your whole campaign, Double-check everything. 6/ Create 5 different ads from single ad >> Take your best performing creative >> Note 5 different sales angle your audience resonates with >> keep ad same, Just change first 4-5 seconds in creative You don't need new creatives, Utilise your assets wisely 7/ Use your customer’s testimonial & words in your Ad-copy. Skim-through Testimonials, Amazon reviews and Facebook ads comments. Then replace words in your ad copy with it. People always buy from people they resonate with. 8/ 80% of people don’t even watch 3 seconds of your ad. You need a pattern interrupt to get someone to watch it. e.g.:- "Discovering THIS has been an absolute game changer" >Did You Know? [STATISTIC/FACT]. "I can't believe what I did until I did THIS. 9/ Switch features of products to benefit. Instead of: “Our new Cream is effective, healthy, and perfect for your skin”. Say: “Our Cream cleans your pores, moisturizes your skin, and adjusts to your skin type”. People don’t buy features, They buy benefits. 10/ Never create ads based upon what you product is made of. Always create ads based on problems your product solves. Outcome clarity is critical.

@Badalpandey_ ads

In 2024, I spent over $10M+ on Facebook ads I compiled my biggest learnings in a 5-Day free course It contains everything: > Framework & Hacks > Creative & Scaling Strategy > Lesson learned & Mistakes to avoid Like & reply "ads", I'll DM you link to Course(Must be following)

Facebook Ads Creative Testing:

Facebook Ads 101: Never start from scratch, Use different frameworks for creating ads. - Pain, agitate, solve - Hook, educate, sell - Attention, interest, desire, action 1/ Here’s how you can create Before & After Ad(example shared at end with breakdown) Before & After is one of the most performing Ad-format. The idea is to relate with the customers by showcasing a person/customer who was in the same situation as they are currently After that walk them through the entire journey of the transformation & showcase product benefits simultaneously You can create it in either video or Image format, Here's a good video examples sharing throughout the journey of 4 -weeks. While creating Before & After video ads, Use this simple framework: Before-After-Bridge formula 1) Show your customer’s current problem(Before). 2) Show a life to them, where the problem is solved(After). 3) Present your product as a solution(Bridge). Simple. Effective. Profitable. As, I cannot share video in this tweet, I've attached in Tweet below: Here's a simple static ad example: Example 2: Great Before & After Ad by Dose For Month 1 they share features of the product & if you take the product consistently for 6 months on the right side they show the benefits of the product. Simple yet highly effective

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@Badalpandey_ ads